French cars have long been making news across the globe for their innovation and superiority in design. Another French carmaker, Citroen has decided to amp its manufacturing process by jumping into the vast Indian market with a 29.9 lakh Aircross SUV modeled. The model is valued at 2.9 million Indian Rupees and fits the general space requirements of Indian families.
“We are not running away from brick and mortar dealerships,” said Saurabh Vatsa, senior director (marketing and corporate communications) at Citroën India.
“We chose to enter the market with C5—the premium flagship model of Citroën as it’s a new brand for Indian consumers and it’s important that they see the best from the company to establish the credentials of the brand,” he said.
“Instead of bringing a low trim, low cost model, Citroën has chosen to bring the top of the line model. The top down strategy bodes for India and will help the company establish the brand,” mentioned an Indian market analyst. A high focus on digital play will facilitate a low cost structure.
The Indian market is ready for growth potential and French car manufacturers can reap rewards by jumping into it.
YouTube Link: https://www.youtube.com/watch?v=kX5cUBSp-7U